The East Regional Tourism IN Indiana connects destinations, attractions, and tourism partners across 25 counties in East Central Indiana to help showcase the best the region has to offer. From charming small towns and unique museums to local festivals, outdoor adventures, and hidden gems, our members work together to inspire travelers to explore more of Indiana’s East Region. By sharing ideas, promoting experiences, and collaborating on regional marketing, the cooperative helps more visitors discover the places, events, and communities that make East Central Indiana a destination worth exploring.